Discover how Connecticut measured up in September.

In September 2025, CTvisit.com recorded 707,706 unique visitors, a 4.23% decrease from 738,941 in September 2024. Year to date, unique visitors totaled 6,355,567 compared to 5,230,048 during the same period in 2024, reflecting a 21.52% increase overall. These figures represent individual users visiting the site, rather than total sessions.

*source: Google Analytics 4 (GA4)

In September 2025, Connecticut’s hotel occupancy rate was 67.5%, down slightly from 67.8% in September 2024. Year to date, occupancy averaged 62.3%, compared with 61.7% over the same period last year, reflecting a modest increase of one percentage point.

*Source: STR

Traveler visits to Connecticut increased 19.1% compared to September of last year. Approximately 19.2% of visitors came from the New York City area, and 13.2% from Boston. These gains indicate continued regional growth, with nearby markets remaining the primary sources of Connecticut travel.

*Source: Arrivalist

Connecticut recorded 5,252,666,134 earned media impressions and 732 placements, based on data from Cision, in September. These figures represent the total reach and number of media stories mentioning the state across print, broadcast, and digital outlets during that month.

 Why does this matter? When respected outlets feature Connecticut, it raises awareness, builds positive sentiment, and keeps our state top of mind. That visibility increases the likelihood that travelers will choose Connecticut, which in turn drives visits and dollars to local businesses, attractions, and communities.

Top Stories from August:

*Earned media impressions, as tracked by Cision, represent the potential audience reached through news coverage — a standard industry metric that helps show the scale of exposure generated.